Illustration series for ‘Breckland Tails’ dog food

Concept illustration

Sadly a project that ended up never leaving my desk, but still one I loved creating nonetheless.

Originally intended for a dog food company based near Thetford forest in Norfolk. The brief was to illustrate 4 different breeds of dogs in different stages of their lives. Surrounded by a consistent lush wooded background to subtly depict the local area, and combined with a new name suggestion of ‘Breckland Tails’, the style was inspired by the idealised world of story books that truly celebrates nature, and helps highlight all the great adventures the dogs have in the forest.